Tell a story.
Have a beginning and an end with a twist in the middle.
Play with metaphor to develop your story.
Play with analogy to plot your story.

Analyze an Aesop's fable:

An Eagle swooped down upon a Serpent and seized it in his talons with the intention of carrying it off and devouring it. But the Serpent was too quick for him and had its coils round him in a moment; and then there ensued a life-and-death struggle between the two. A countryman, who was a witness of the encounter, came to the assistance of the eagle, and succeeded in freeing him from the Serpent and enabling him to escape. In revenge, the Serpent spat some of his poison into the man's drinking-horn. Heated with his exertions, the man was about to slake his thirst with a draught from the horn, when the Eagle knocked it out of his hand, and spilled its contents upon the ground. OGTDA


A LION, unable from old age and infirmities to provide himself with food by force, resolved to do so by artifice. He returned to his den, and lying down there, pretended to be sick, taking care that his sickness should be publicly known. The beasts expressed their sorrow, and came one by one to his den, where the Lion devoured them. After many of the beasts had thus disappeared, the Fox discovered the trick and presenting himself to the Lion, stood on the outside of the cave, at a respectful distance, and asked him how he was. "I am very middling," replied the Lion, "but why do you stand without? Pray enter within to talk with me." "No, thank you," said the Fox. "I notice that there are many prints of feet entering your cave, but I see no trace of any returning." TWLFTMOO